Digital Methods and Tools Seminar Series #6: Network Analysis

Wednesday, 19 September, 1pm in Locke 611A

Dr Wan Chi Leung (Media & Communication)

Social network analysis (SNA) refers to structural research that examines the ties linking social actors. It adds a dimension or set of factors that can explain human behaviours, viewing individuals as actors embedded in thick webs of social relations and interactions, and each person’s connections may affect his or her behaviours. SNA can help us understand more about collective actions, organization behaviours, social influence, and transmissions of diseases, ideas, and information. In this seminar, we will discuss the basic concepts of SNA, and the use of UCINet as a software package for SNA. UCINet: https://sites.google.com/site/ucinetsoftware/